![]() The same report shows that people are increasingly using the platform for entertainment. People are seeking entertainment on the platform This indicates a desire for users to be creative and express themselves. The numbers aren’t changing much in 2024 with the Kepios report showing that 70.4% of users are using the platform for this reason. In previous years, people were largely using Instagram to post or share photos and videos. ![]() Posting/sharing photos or videos continues to be the top activity That means having a solid cross-platform marketing strategy is crucial for your brand to succeed. A large number of users use it alongside other social media platforms such as Facebook (80.8%), YouTube (77.4%) and TikTok (52.8%). Almost every Instagram user uses the app alongside other platformsĪccording to data from Kepios, only 0.2% of Instagram users are unique to the platform. These Instagram user statistics can give you a better look: 1. This will help you develop Instagram best practices to implement in your strategy. Understanding how people perceive and use the platform will help you understand the best way to connect with them. Making the most of these Instagram stats.Instagram advertising and marketing statistics.Instagram audience and demographics statistics.So let’s take a look at some of the top Instagram stats that will inform your strategy for 2024. This is particularly true for a platform like Instagram, which evolves rapidly with new features. Staying on top of the latest social media stats will help you anticipate changes and fine-tune your strategy accordingly. You need to stay updated with the latest Instagram statistics to understand industry benchmarks and trends. But your brand’s numbers alone aren’t enough to give you a complete picture. You may be constantly monitoring your Instagram performance.
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